Become the sales strategist and expert your business NEEDS you to be
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Of course sales feels hard when it's fuelled by guesswork
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So, here’s the human-first, step-by-step sales system that makes sense and drives real results
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All of the success, impact and income you want is on the other side of a successful sales strategy - lets get started...
Honestly, I haven’t heard anyone talk about sales the way I do inside Confident Selling.
- People tell me time and again that for the first time, learning sales from me just… makes sense.
- Value, service, relationships, trust, connection...
- It feels human. It feels possible. Like, actually possible for them.
"Confident Selling has been a total game-changer for me. For the first time, I'm putting sales first - and it actually feels good. Anna’s approach is everything I hoped for: zero pushiness, just real, human connection. She doesn’t just teach a new way to sell - she lives it. Before this, “sales” made me cringe. Now I want to sell like Anna.
Her scripts gave me the words I didn’t know I needed, and I finally feel like I’m reaching out in a way that serves people and builds real relationships.
My biggest takeaway is that conversations are everything. I’ve started using Anna’s leads tracker (daily!) and it’s become my go-to tool to keep moving forward.
I know I’ve got a system now and the confidence to use it.
And to top it all, Anna is so much fun to hang out with - the whole experience is totally joyful. I’m so glad I said yes"
Julie Begbie
If there's one thing I wish every business owner could know it is that EVERYONE can learn how to get good at sales.
You can sell without ever feeling that you are being pushy, or acting out of integrity with your values or how you want to show up.
Good sales is about human connection, trust, value and long term thinking combined with great sales strategies.
But if you've ever sat through sales training or watched gurus telling you to 'just be yourself' or 'sell every day!', you might be left thinking:
- Sales means being pushy or fake.
- It’s just not for introverted or values-driven people like you.
- It's incredibly complicated, and means tech and funnels.
- And deep down, you worry you just aren't cut out for it.
Let me tell you the absolute truth: that's not sales. That's bad sales training.
Confident Selling is different. I’ve taken 25+ years of real-world sales - the kind that builds relationships, delivers results, and makes actual money without needing fake hype or shouting over others - and broken it down into something you won't find anywhere else:
A wildly simple, step-by-step system built on value first.
This isn't about trying to force you into a blueprint, a cringey script or turn you into a shouty version of yourself. It's about leveraging your natural strengths - your genuine care for your clients, your expertise, your unique vision - and giving you a method to channel all that brilliance into consistent, reliable income.
It's about cutting through all the industry noise, skipping the strategies that don't deliver, and focussing ONLY on the simple, high-impact actions that move the needle from ABS (Anything But Sales) to 'clients are paying me and I’m fully booked!'
This programme isn't here to give you more theory to overthink. It's here to give you the specific, feel-good actions, tell you exactly why they work, and show you how to build a rhythm that makes consistent sales your new normal.
Is Confident Selling the right next step for you?
This programme was built for a very specific kind of brilliant human.
It’s for you if you’re a coach, a consultant, a service provider, a professional expert, or a course creator - someone incredibly skilled and deeply committed to doing amazing work for your clients. But despite your talent, sales still feels like the sticky, confusing, or just plain uncomfortable piece standing between you and the consistent income you deserve.
This is for you if:
- You get stuck in ABS (Anything But Sales). You know you should be selling, generating leads, following up... but suddenly redesigning your logo (again) or falling down a social media rabbit hole feels way more urgent.
- You're smart and driven, but still feel overwhelmed when you think about 'doing sales'. You’re unsure what actually works or where to even start.
- The idea of being 'salesy' or pushy makes you want to hide. You cringe at fake, shallow tactics, and you absolutely refuse to compromise your integrity to make a sale.
- You want clear, actionable steps, not endless theory. Just tell me what to do, why it matters, and how to make it a natural part of my week.
- You're open, coachable, and ready to take ownership. You understand that consistent sales require consistent action, and you're ready to build a rhythm that works for your life and values.
Confident Selling is built for the person who is searching for a warm, pragmatic, real-world approach that feels utterly human and empowering.
What you won’t find in Confident Selling:
If you're purely looking for 'get rich quick' schemes, ‘guaranteed’ viral hacks, bro marketing with all the FOMO tactics and fake urgency, or complicated automated funnels, this course probably isn't your jam.
What you'll build inside Confident Selling
Your system for sales that feel good (and make money)
We’re going to build a sales system that actually fits your brain, your energy, your business and your personality - and makes you money in a way that feels right.
Bonus Kickstart Module: Quick cash wins and sales on demand
Let's make some money early doors! Kickstart your success by finding your opportunities for quick wins and easy sales (yep, it's time to pick your money up off the table)
read more
Module 1: The foundations of a successful sales strategy - simple, straightforward and strategic
Sales that feel good (finally!)
click to read more below
Module 2: Building your vision and how to set and smash your sales goals to get there
From fuzzy ideas to focussed goals that fuel action
click to read more below
Module 3: Audience building and connecting with your people
Stop guessing, start talking to real buyers
click to read more below
Module 4: Effortless lead generation
Generate a flow of consistent leads, DMs and inquiries coming your way, without burning out or selling your soul
click to read more below
Module 5: Making offers and closing sales
Make the sale with confidence (no scripts needed!)
click to read more below
Module 6: Excellence drives exponential growth
Turn happy clients into repeat business and effortless referrals
click to read more below
Module 7: Your Sales Engine
Making consistent sales your new normal
click to read more below
Your Sales Toolkit
Your not-so-secret weapon: the Confident Selling toolkit
click to read more below
What's Included
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Weekly Sales Training
A watch on demand training dropped every week for you to watch, along with accompanying tools, resources and templates to help you implement quickly. Clear, actionable advice and proven strategies that you can implement right away and get results. -
Q&A Sessions
Got questions? I’ve got answers. These live group sessions give you the chance to ask questions and get personalised feedback so you can overcome any roadblocks and keep moving forward with confidence. I don't hold anything back! -
Lifetime Access
to the training and resources
Bonuses to help you take action and make sales fast
Confident Selling is already packed with value, but I do love a bonus so have added some (worth a total of £1121!) to help you build momentum straight away.
Fast Action Bonus – Sales Mastermind Day in Edinburgh (Worth £250)
Join Confident Selling before midnight on 25th September and you’ll be invited to an exclusive mastermind day in Edinburgh.
We’ll refine your sales strategy together in a beautiful venue, enjoy great food, and connect with brilliant business owners who are building momentum, just like you.
Pay in full bonus – A Day of Private Sales Support with Me (Worth £350+)
If you choose to pay in full, you’ll receive private voice note and DM access to me for one full day. You can send information and links, share documents, ask questions, get feedback, test ideas or work through any sales challenges in real time.
You will have several dates to choose from between October and December and during your chosen date I’ll be checking in throughout the day and responding directly.
This is one of my favourite ways to support clients - focused, fast, and flexible.
*Only for those who pay in full.
Bonuses Included for All Buyers
✔ Sales Copywriting Masterclass with Georgina Nestor (Value £47)
- Training led by globally recognised sales copywriter, conversion queen and best-selling author, Georgina Nestor. Get clear on your compelling message, and learn the secrets to crafting compelling copy and content that converts browsers into buyers. Georgina will teach you how to dramatically boost your conversion rates and effectively scale your sales efforts.
✔ Kickstart Your Sales bonus Module
- Quick wins module available instantly when you sign up, to help get your sales off to a flying start.
'Anna has opened my eyes to the inside track on sales! I wasn’t afraid of selling, but I didn’t quite know how to do it, when, how often, or how to actually structure or schedule it. I now know exactly what to do, when, and how to do it, and it’s really very easy. The best thing is, when I first followed her step by step instructions, I made ten (ten!) sales in one week, and now, despite all the other enticing offers out there to learn about sales, I’ve stuck with her method, as it makes sense, and it works.'
Anne Cheshire
The story behind Confident Selling
Maybe you have bought sales courses before. Maybe you have devoured free guides or listened to the gurus.
But if just thinking about “doing sales” still ties your stomach in knots… if you secretly worry you are not cut out for it because you are not naturally loud, pushy, or slick…
Or if you catch yourself tweaking your website (again), obsessing over Instagram Reels, or learning the latest software, all while the actual income-generating tasks gather dust…
Then trust me, I get it. I have been there.
Even after 20 years as a top-performing salesperson, selling millions in corporate and then building my first business, I completely fell apart when I had to sell myself.
The moment I stepped into a personal brand in 2021, I had a full-blown crisis of confidence.
All those years of success meant nothing when suddenly it was my name on the invoice. My face on the website. When I had to stand up and tell people I was an expert. My expertise I had to put a price on.
It took me well over a year to find my way through it. Twenty years of selling and I turned into a mess when it came to selling myself.
Selling yourself hits differently. It is more vulnerable. And that is why I get it.
Hi, I'm Anna, and I'm probably not who you picture when you think of a sales expert.
- I'm an introvert.
- I don't love being the centre of attention.
- And I have a severe, lifelong allergy to pushy, sleazy, 'bro-marketing' tactics.
- Honestly, even now, after decades of doing this, I know that asking for the sale can occasionally still feel a tiny bit awkward.
But here is what 25 years of entrepreneurship, scaling multiple businesses to six and multi-six figures in their first year, and selling millions of pounds of services has taught me:
Being great at sales does not require you to be an extrovert, leave your integrity at the door, fake it until you make it, wear a power suit, or follow cringey scripts.
It requires understanding people, building trust, holding your integrity, and knowing which specific actions actually move the needle.
The Mission:
I have spent years seeing incredibly brilliant, talented business owners - the ones who are so good at what they do and genuinely care about their clients - completely stuck. They had brilliant websites, compelling copy, beautiful branding, and potentially great funnels... but the income wasn't consistent.
Why?
Because they were trapped in ABS (Anything But Sales).
Spending hours perfecting their lead magnet design while avoiding the conversations that lead to paid clients. Convinced that marketing was selling, and left disheartened when it didn't translate into cash flow.
They felt overwhelmed, lost, and thought sales was just inherently complex, uncomfortable, or reserved for a different kind of person. And frankly, a lot of the noise out there only made it worse - focussing on hype, fake urgency, and tactics that felt soul-crushing to a values-driven person.
I knew there had to be a better way. Not just a less awful way, but a way that felt genuinely good. A way that leveraged your natural strengths - your expertise, your empathy, your desire to help - and gave you a simple, clear roadmap to consistent income.
So, I distilled everything I learned from building relationships, consistently delivering results, and making serious money without ever needing fake hype or shouting over others. I stripped away the fluff, the complexity, and the strategies nobody should be doing.
What's left is something you truly won't find anywhere else:
A wildly simple, human-first, step-by-step sales system built entirely on integrity, designed for people just like you.
It's called Confident Selling. It's grounded in my VALUE Framework and powered by my Sales First Method. It's not about transforming you into someone else or giving you theoretical concepts to overthink. It’s about showing you the specific, feel-good actions to take daily and weekly, explaining exactly why they work from a truly human psychology perspective (why people actually buy!), and giving you the simple tools and rhythm to make consistent sales your new normal.
If you've felt like you're "just not good at sales", chances are you just haven't been shown how to do it in a way that aligns with who you are and how you work best.
I'm on a mission to end the ABS cycle and help brilliant business owners like you move past feeling 'not enough' or 'not salesy'. To give you the confidence, clarity, and simple system you need to attract clients, generate consistent income, and build a business you love, fuelled by integrity, not anxiety.
This course is the bridge from feeling stuck in Anything But Sales to celebrating huge business changing wins and, doing it your way.
Tired of avoiding sales (and limiting your income)? Here’s how to join Confident Selling
You know that frustrating dance between knowing you need consistent income and getting stuck doing anything (and everything) else. You’ve felt the 'ick' of traditional sales tactics and worried you weren't built for this business thing unless you were prepared to be pushy.
But this has a real cost - not just in missed income, but in wasted time, persistent stress, and the feeling that you're leaving so much potential on the table.
Confident Selling isn't another fleeting tactic or a complicated system you'll never implement. It's a proven, repeatable framework designed specifically for you - the values-driven, brilliant professional who wants to make consistent income by helping people, not by using hype.
Think of this not as an expense, but as your investment in:
- Finally building a consistent, predictable income stream.
- Confidence that feels grounded in integrity, not scripts.
- A clear, simple roadmap that cuts through the noise.
- The end of the ABS procrastination cycle (seriously!).
- More freedom and less stress about where the next client is coming from.
Your joining and payment options
Choosing Confident Selling is choosing a future where selling feels natural, where your income goals feel achievable, and where your business growth is fuelled by authentic connection.
Choose the payment option that works for you:
- Pay in full: £795 + VAT
- Lowest price
OR
- Easy payment plan: From £157 + VAT
- Spread the investment over 6 months
Ready to ditch the ABS excuses and start making consistent, ethical sales?
Joining is simple! Just click the button below, choose your payment option, and secure your spot for the June start. We kick off week commencing 23rd June.
Be the first to know when doors reopen
Flexible Payment Options
Want to Add Additional One-to-One Support?
Upgrade to VIP
- Four Private 1:1 Strategy Sessions: Gain personalised support through four private strategy calls with me, designed to help you refine, implement, and succeed, when you need it most.
- Enhanced Onboarding: Complete a detailed onboarding questionnaire so I can fully understand your business, goals, and challenges to make the most of our time together.
Limited to just 5 places for this cohort.
The Confident Selling promise...
If you complete the programme, take consistent action, and still don’t walk away with a clear sales plan and at least one new sale, lead or opportunity created during the process, I’ll invite you to repeat the next round free of charge. Here’s what that means:
- Attend all the sessions (live or on replay)
- Complete the exercises and action steps
- Share your progress inside the group
If you do all of that and still aren't seeing traction, join the next round on me.
I’m confident this works. I've seen it again and again. And I want you to be confident in it too.
Got questions before you join? Let's tackle them.
Is this programme right for me if I’m just starting out in business?
Is this programme right for me as an established business owner?
I’ve tried other sales courses before and didn’t see results. How is this different?
What if I can’t make all the live sessions?
How much time will I need to dedicate each week?
What kind of results can I expect?
What if I’m not happy with the programme?
Is this the only time this programme will be offered at this price?
How much access will I have to you, Anna?
I'm really not confident about sales, and I honestly think this won't work for me.
I've tried other courses/methods before, and they didn't work. How is this different?
I'm already overwhelmed and busy. How will I find the time for this?
Is this really going to work for my specific business - I'm too niche?
What if I can't make the live sessions? Or fall behind?
What level is this for? Am I too beginner, or too advanced?
Is this really worth the investment?
When does it start and end?
Can I join from outside the UK?
Is there a deadline to enrol?
What’s the refund policy?
How does the payment plan work?
What if I fall behind?
I’ve avoided selling for so long. Will I feel behind?
I’ve done sales courses before and didn’t finish them. What makes this different?
I’m not sure I can be consistent. Is this still for me?
I’m introverted and hate being pushy. Will this still work for me?
When is the date of the Sales Mastermind Day in Edinburgh (event available to those that signed up via Fast Action Bonus or Paid In Full)?
Is this programme right for me if I’m just starting out in business?
More Client Results
